Steam Video Localization for Overseas Game Titles
Bringing Overseas Games to the Japanese Market.
When introducing overseas games on Steam, many publishers lose Japanese users because players cannot tell what the game is about. By localizing existing trailers into Japanese, we strengthen your appeal to the Japanese market.
The Problem
Interest from Reviews and Rankings Does Not Lead to Purchases
When showcasing overseas games on Steam, even if players show interest through reviews or rankings, publishers frequently lose Japanese users simply because they cannot understand what the game is about. We customize your existing trailer for the Japanese market — including subtitles, logo replacement, and Japanese narration — at clear, straightforward pricing.
Partner Company
In partnership with GA Solutions, a marketing agency specializing in games, we provide solutions that maximize the appeal of your creative assets.
Years of Experience in the Game Business
Our team includes staff with extensive experience in game industry marketing and PR. Going beyond surface-level promotional tactics, we conduct multifaceted analysis of the title's characteristics, market conditions, and target audience insights to formulate strategies that achieve your business goals.
Global Capabilities
We handle not only domestic market rollouts, but also cross-border projects — from overseas companies entering Japan to Japanese companies expanding globally. Leveraging our extensive knowledge and network, we deliver reliable solutions to drive your project to success.
Service Plans
Choose from 3 Plans
PLAN
01
Japanese Subtitle Translation Plan
PLAICE
620＄~
A simple plan that adds Japanese subtitles to your existing trailer and performs translation. The fastest and most affordable way to add Japanese support on Steam.
*Japanese translation
*Subtitle addition & conversion
*Fastest turnaround
PLAN
02
Re-edit & Text Overlay Plan
PLAICE
3,000＄~
Using only existing footage, we re-edit the trailer to clearly communicate the game concept to Japanese users. Simple text overlays are added to convey the game's appeal with clarity.
*Re-structured trailer for Japanese audience
*Simple text overlay added
*Japanese translation & subtitles
*Organized and highlighted game appeal
PLAN
03
Full Remake Narration Plan
PLAICE
8,000＄~
We produce a fully remade Japanese trailer with replaced narration, newly designed copy, additional gameplay footage, and logo motion graphics.
*Japanese narration added / replaced
*New design & graphics added
*New gameplay footage captured & added
*Logo motion production
*Fully Japanese-spec trailer
Production Flow
Production Flow
Review Materials & Existing Trailer
You provide your existing trailer and assets, and we create a reconstruction plan.
Plan Confirmation & Quote
Based on the assets provided, we propose the optimal plan and pricing.
Production & Editing
We carry out production according to the chosen plan — Japanese translation, subtitles, re-editing, narration recording, and more.
Delivery
We finalize the video in a format ready for Steam listing.
Required Materials
About Required Materials
Please provide the following materials for production. Having Premiere project data or pre-mix BGM audio files will result in a higher quality output.
Required Materials
[Required] Existing trailer (video file)
[Optional] Premiere video editing project data
[Optional] BGM / pre-mix audio data
[Optional] Game screenshots / additional footage
[Optional] Logo files (AI / EPS / PNG)
We cover the full range of work required for Steam listing — Japanese translation of subtitle text, text overlay design, Japanese narration recording direction, video re-editing, logo replacement and motion production, additional gameplay footage, and more.
Production is handled by team members who have worked on trailers and promotional graphics for worldwide titles.
Contact
Share your existing trailer or game URL with us and our representative will get back to you. Feel free to reach out anytime.